Founded in 2022 by a passionate golfer with fashion in her DNA, Victoria Paulsen is a female-owned brand on a mission to create quality golf apparel—designed to attract a new generation of women golfers.
From their inaugural Capsule 01 to the Heritage Collection, they're making golf fashionable both on and off the green. Based in London but making waves globally, Victoria Paulsen is changing the game by offering high-quality, fashion-focused golf styles that don't require a country club membership to afford.
When the team at Victoria Paulsen approached us, they had a vision clearer than a sunny day on the fairway – but needed the strategic muscle to make it happen.
Fashion-forward meets functionality. Over 8 weeks, we turned Victoria Paulsen's vision into reality by conducting intensive brand workshops and developing a new brand identity.
Because first impressions in fashion are everything (and second impressions better convert).
A comprehensive roadmap that turned heads and opened wallets.
"There isn't much more to say than the fact that wonderwork was instrumental in bringing our brand to life. From the very beginning, they took my idea and transformed it into something truly incredible. The brand workshops were beyond anything I expected—they really understood my vision and helped create an identity that I am immensely proud of. Thanks to wonderwork, influencers were excited to get involved, and our US market entry exceeded expectations."
