It was a gloomy London day. The classic kind. The OG. The reason for all our vitamin D deficiencies.
A few marketers gathered around a table. An unserious lot to most, they seemed surprisingly grim.
It was the founding moment of wonderwork. These strategists, designers, copywriters, performance marketers, and account managers were searching for meaning on a Throwback Thursday.
After running a successful agency that served some of the most prestigious education institutions and brands in the world, they still felt a void. It was as if years had passed them by and a question still lingered in their minds…
Is this going to be the sum of my life’s work?
There was so much more they cared about. So much ground to break. Meaningful work waiting to be done.
If you still can’t get a hint, that’s us (a sassy lot at that, I must admit). In 2023, armed with 50+ years of experience in the marketing space, we flipped the script with a new agency model that was designed with the challenger brand in mind – where brands didn’t have to trade off growth or scale for their values.
We wanted to change the face of marketing too – with purpose, ethics, transparency and interdisciplinary research at the heart of our work.
Fast forward to a year later, our global team has worked with leading brands that are committed to challenging the status quo, scaling sustainably, and achieving significant ROI while maintaining exceptional storytelling.
No biggie.
Our vision is to go to the past. And make that the future of marketing. A past where our industry wasn’t looked at with suspicion. Where marketing sparked joy. Ads made us laugh. Brands reminded us of sweet jingles from our childhood. And we, the people of marketing and advertising, were cheered for our work.
This past might just be a nostalgic fever dream (remember spin doctors?). But we want it to be true.
To realize this dream, we truly believe knowledge and virtue will play a critical role. For it brings with it a sense of purpose that goes beyond just profits. A duty towards people. A responsibility to make profits but not at the cost of the planet.
It also adds conscience to CTAs. It forces us to think about how not to be a d*ck. And then act accordingly. Be it when collecting data. Or using ethical design practices. Representing minorities in our ads. Working for challenger brands.
The wonderword handbook is our first step towards this. It’s an evolving document. Evolving because we know we may not know everything. And neither do brands. the more we’ll learn, the clearer it will be for our clients to practice values-driven marketing. And the closer our industry reaches to making marketing magical again. It’s a symbiotic relationship.
So, would you like to bring back the magic of marketing? Would you like to contribute to making the planet a better place? Would you like to be a good capitalist? If your answer is yes to any of these questions, let’s chat.
It begins by not using or promoting anything harmful. And that begins when you follow point 1. It’s the only home we all have. Let’s keep it clean with green. No toxic products, no promoting vices. That’s all we ask.
We ask influencers we work with to practice integrifluencing. Likewise, we work with only those who can walk the talk. Because when we have the power to influence, we have the responsibility to do right. Something like with great power… can’t say it without getting sued!
It’s not easy though. That’s why we keep ourselves updated with how not to be a d*ck. In life. In marketing. In advertising. We not only understand deceptive marketing tactics, we are watch dogs. Read our blog to learn more about deceptive marketing.
We apologize. Honestly. Sincerely. Quickly. We channel the same ethos through our brand community, ensuring clients know how to navigate user feedback, public sentiment and unpleasant press.
Our team is as diverse as a bag of jelly beans. We champion diversity because, let's face it, a bag of jelly beans with only one flavor is boring. Our team works across 6 continents too, so we recognize that our diversity is our superpower.
Be the green of the bills or the green of the hills, we love both. And we know we can achieve both together. There’s scope to being a good capitalist. if you also believe so, we’re game.
Ready to turn your brand into the next big thing?
Let's chat. We promise we don't bite (unless you're into that).
