We host intensive brand workshops for founders to uncover their brand story, positioning and vision. With a ton of fun exercises, you’ll not only understand your business better but also align yourself with co-founders or key stakeholders on where you’re headed.
By the end of the process, you get a comprehensive brandbook that can be shared internally and externally. This encapsulates your brand's story, manifesto, values, and culture, providing a clear and concise guide for maintaining brand consistency.
Ready to play? With branded stationery, merchandise and ready-to-use template designs, you’ll be able to visualize your brand when it’s out into the world. You’ll also have a branding kit ready for any event, partnership or marketing campaign.
Branding is an art and we take it very seriously. From understanding your unique vision to conducting our own research on your industry and niche, we find out the granular details about your brand, competition and audience to craft a distinctive brand identity.
We study the market you’re playing in. We are conscious about cultural nuances, pedantic about nailing your target personas and obsessed with customer behavior patterns that impact branding design.
Whether it’s art-nouveau you fancy or a pixel-pixie Y2K vibe, we can tell our Futuras from our Helveticas and our Cyber Punks from our Neo-noirs. Our creative team constantly blur the distinction between art and design, crafting masterpieces that take inspiration from your brand’s narrative.
"wonderwork's creative expertise has been invaluable to Little Santi. Their ability to design visually stunning graphics and craft intuitive UX/UI has significantly impacted our brand. They effectively blend creativity with strategic thinking, enabling us to deliver seamless customer experiences."
The wonderwork approach to branding is truly special (enough that we keep it hush-hush). We’ll engage founders and key stakeholders in an intensive 3-hour brand workshop where we use multiple exercises such as the brand prism, archetypes and the hero’s journey to nail your brand identity and ensure everyone’s on the same page.
We’re laser-focused on creating brands that have a distinctive positioning in the market. We do this by diving deep into your industry, especially your audience, competition and ‘the aesthetics & ethos of your niche’.
After the initial workshopping and research phase, we dive into articulating your brand identity. We’ll craft your positioning, brand narrative, value systems, vision statement, taglines and so much more. These are the characteristics that will seep into the stylistic choices for your brand such as tonality guidelines and your brand’s design language.
Once you’re happy with the proposed creative direction of your brand identity, the meaty design work begins. We experiment with three unique routes that align with your brand personality. We dive into iconography, logo development, font selection and try different visual treatments. We get your feedback and continue to refine.
Beautiful! You now have a brandbook that encapsulates every aspect of your brand. All that’s left to do now is to hold a workshop explaining your new brand identity to your teams. Don’t worry – we’ll also teach your internal marketing teams how to use the handy guide for future marketing and advertising campaigns.
The wonderwork approach to branding is truly special (enough that we keep it hush-hush). We’ll engage founders and key stakeholders in an intensive 3-hour brand workshop where we use multiple exercises such as the brand prism, archetypes and the hero’s journey to nail your brand identity and ensure everyone’s on the same page.
We’re laser-focused on creating brands that have a distinctive positioning in the market. We do this by diving deep into your industry, especially your audience, competition and ‘the aesthetics & ethos of your niche’.
After the initial workshopping and research phase, we dive into articulating your brand identity. We’ll craft your positioning, brand narrative, value systems, vision statement, taglines and so much more. These are the characteristics that will seep into the stylistic choices for your brand such as tonality guidelines and your brand’s design language.
Once you’re happy with the proposed creative direction of your brand identity, the meaty design work begins. We experiment with three unique routes that align with your brand personality. We dive into iconography, logo development, font selection and try different visual treatments. We get your feedback and continue to refine.
Beautiful! You now have a brandbook that encapsulates every aspect of your brand. All that’s left to do now is to hold a workshop explaining your new brand identity to your teams. Don’t worry – we’ll also teach your internal marketing teams how to use the handy guide for future marketing and advertising campaigns.
If you already have existing brand guidelines, we can often accelerate the process. However, for a comprehensive brand identity, including new logo design, messaging, and visual assets, you can expect the project to take approximately 4-12 weeks, depending on your requirements. This time frame allows for thorough research, creative development, and client feedback rounds.
Duh-uh! Brand positioning is one of the most critical parts of your brand identity. We'll work with you to identify your unique selling proposition (USP) and develop a brand positioning strategy that resonates with your target audience and is differentiated from competitors.
Your brand book comes with comprehensive design and communication guidelines. By following these guidelines, your internal teams can ensure that your brand is represented consistently across all marketing channels.
