Frequently Asked
Questions

Every wonderworker is
a hopeful skeptic.

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How in the hell do you claim to be an ethical marketing company? Isn’t marketing a literal moving part of the relentless machine that is Capitalism? Are you just some woke people riding on a D&I* high?

You either die a mainstream-LinkedIn-top-noise marketer or live long enough to go rogue.
There’s nothing particularly wrong with the mainstream marketer…but that’s just not our jam.

The honest truth is that we are a people who have been at a loss for meaning in our careers at some point or another. At the end of the day, we’re not just marketers. We’re writers, artists, entrepreneurs, coders and researchers.

We love to create new things that serve a purpose. Ao yes, we *do* make a bold claim but it isn’t a monkey on our back.

We want to create value for our clients while doing work that we can look back at and be proud of. It’s just as simple as that.

When it comes to our process, we have experts in ethical marketing in-house who guide the rest of our team. We’ve researched the field of ethical marketing and learned from the best to create our own ethics manual, which acts as a guiding light for our actions. We don’t believe that business is evil. In fact, we believe that business is an opportunity to collectively solve a problem, create employment, and offer peace of mind to customers with innovation that is essential to our society.

Marketing may have been used incredulously in the past but that’s exactly what we want to change. Diversity & inclusion are bandied about too easily these days, we know.

That’s the whole point of wonderwork.

Do I need to be an ‘ethical brand’ to work with wonderwork?

Preferably, yes. But we would love to meet you even if you aren’t one and want to learn what being one looks like. If we can take you there, we will do everything in our power to make it possible.

What are the first steps once we start working together?

Once we've had a kick-off call with your team, we jump right into project planning. Here, we lay the groundwork for everything tied to your objectives, goals, and the budget in hand. This is where the cool stuff takes shape.

We begin by zooming out for a panoramic view – sizing up your competition and taking stock of your past marketing and content endeavors.

Then it's showtime, baby.

We dive into the production phase, where things come to life. We'll also keep optimizing until we find the golden combo of creative brilliance and compelling performance that's tailor-made for your ethical company.

How do you know which channels or platforms would be best for my company?

This comes pretty naturally to us. A great channel or platform strategy has various moving parts including understanding what you’ve already tried, where your customers hang out and which channel gives your brand the most yield.

With sharper insights into your audience, we fine-tune our approach.

Oh, and if you haven't tried paid advertising yet, don’t sweat it.

We’ve got all that down to perfection with our years of experience in running ads that actually convert.

How does pricing work?

You can’t buy happiness but you can work with us and it’s pretty much the same thing.

Being an ethical marketing company means we’ve taken on the responsibility of being 100% transparent with how your resources are being used, which is why we charge on an hourly basis and share project breakdowns and time-tracking sheets with you every month.  

This way, you'll always know where your team needs the most support.

And when you're ready to take back the reins, you'll know exactly where you could benefit from additional manpower.

We typically spend around 40 hours/month over a 6-month project with our clients, working closely together to achieve our shared goals.

Paid advertising has never worked for me, and working with an agency has been a waste of time. Why should I reconsider?

In the dynamic world of performance agencies, our clients often face a common hurdle – the aftermath of disappointing experiences with their previous agencies lacking specialization.

Here's where we stand out: we go beyond campaign launch, offering ongoing assistance in nurturing your new leads.

Our goal? To prevent any missed opportunities due to insufficient attention, information, or communication.

Selling any product or service, especially an ethical one, demands a thoughtful journey. And we promise exactly that, topped with a bit of healthy sass to keep you entertained.

Plus, you get weekly reports to know what’s working and what’s not - that gives us the intelligence to know when to pivot and when we can happily walk into the sunset.

What type of companies does wonderwork work with?

The bold type! We choose to work with companies that have a strong sense of purpose and a value system that can’t be bought.

It doesn't matter what industry you're in – whether it's tech, health, or something else – if you're all about making a positive impact, we're going to rep you like nobody else’s business.

We’re here on a mission to make ethical marketing a norm and we love brands who are aligned with our vision.

Do you work on a retainer or project basis?

We work solely on a retainer basis. This is done in order to ensure that each of your projects - or campaigns receives the optimal amount of time and creative resources needed in order for them to succeed.

Where is the wonderwork team based?

We’re quite the globe-trotting team. Our HQ is based in London but we have team members working from Spain, Nigeria, Singapore, and South Africa.

As a global team, we are well-positioned to tackle any market.

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What kind of marketing support do you specialize in?

We take a 360 approach to our marketing efforts, which simply means that we apply a holistic approach to all of our campaigns - ensuring that our clients possess a well-oiled, and fool-proof marketing machine.

Our approach includes an omnichannel element too - meaning that we make sure that our clients are present, active, and engaged on the platforms that matter most to their target audience.

How will you measure the success of my campaigns?

The value of data and analytics to any campaign is crucial - which is why we recommend using a solid CRM.

CRMs keenly predict consumer behavior, improve future campaigns or campaign-related efforts, as well as determine the ROI.

Analytics ensure that your campaign is measurable, and therefore - manageable. We run weekly - and monthly reports on all of our campaigns, allowing us to optimize continuously - ensuring your ROI and ROE (return on ethics) are never compromised.

How quickly will I see a return on my investment?

Tbh, that depends.
We need to know how much your service or product costs, how advanced your marketing automation is, and how big your sales team is.

If your product or service comes with a higher price, we typically create more touchpoints. This involves setting up an all-around marketing strategy that leaves prospects with no choice but to say yes.

When the price is higher, the touchpoints increase, and so does the time it takes for the sale to happen. This could range anywhere from 3 to 18 months, depending on the country and the people you're targeting.

Do you offer payment plans or discounts?

We offer discounted rates to NGOs and non-profit organizations.

Our standard hourly rate applies to all other companies.

Sorry not sorry.

Is there a difference in the fee if I don’t want a particular service?

Yes, consider it a pick-and-choose service but don’t go too hard on the buffet.

Tell us what you want, what you really, really want and we can create a plan tailored to you.

For example: we can support running paid social ads only, but we can also build marketing automation, run ads across multiple platforms, support content production, and train your sales teams on how to best utilize your CRM.

How involved will my team and I be?

You are our team - so as much as you want, really.

Once the initial strategy has been approved by your team, we will notify you of any potential changes in advance, ensuring that you are kept in the loop at all times.

If you prefer to take a backseat - that’s fine too!