Service

Organic Social Media
for Challenger Brands

We don’t just post for the sake of posting. We use organic content to help you reach the right audience, build genuine connections, and align with your business goals, whether that’s growing brand awareness, launching new products or services, or scaling a community that actually cares.
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Organic social that actually moves the needle.

While we love a good viral moment, we’re in this for the long term. That means creating strategies that build trust, boost organic reach, and work hand-in-hand with paid promotion when it makes sense. (Yes, we do both. Yes, they should be friends.) Our work spans all major social channels, including Facebook, Instagram, LinkedIn, and TikTok. Tailored to your tone, goals, and growth plans.
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Happy clients make our hearts go boom-boom

“Working with wonderwork has been a seamless experience. Their team truly understands the nuances of managing our organic social media and has been instrumental in helping us craft a voice that reflects our brand. They’ve taken the time to understand our goals and have provided creative, thoughtful support throughout."

Bart Glinka

Social Media Manager

How we build your social media strategy

Step 1

Audit & Strategy Setup

First, we'll audit your platforms from top to bottom, checking if you're using the right features, keeping your messaging consistent, and making sure your profile is up-to-date. We'll also do some detective work, spying on your competitors and tapping into social listening insights to uncover the trends, influencers and high-engagement content that are specific to your niche.

This entails

check_circleWorkshops with key stakeholders
check_circleAll platform audits
check_circleCompetitor analysis
check_circleSocial listening insights
check_circleInfluencer research

Step 2

Platform & Content Planning

Now, it's time to strategize. Armed with the research and insights from Phase 1, you'll have a crystal-clear social strategy. We'll pinpoint the perfect platforms, craft compelling content pillars, and explore potential influencer and brand partnerships. Plus, we'll set clear KPIs and budgets, so you know exactly where we're headed and how we'll get there.
A plan to grow your following at scale.

This entails

check_circleTailored and platform-specific strategy
check_circleContent calendars
check_circleCampaign goal setting
check_circleKPIs setting
check_circleInfluencer & brand partnerships

Step 3

Content Creation & Scheduling

Ready to turn your strategy into action? Once you give us the green light, we'll craft a killer content calendar filled with captivating copy and eye-catching designs. We'll leverage trends, our algorithm expertise, and user-generated content to boost your reach and build stronger brand connections.

This entails

check_circleCreatives
check_circleTemplates for topical content
check_circleTrendspotting
check_circleUGC liaison

Step 4

Monitor, Engage & Optimize

By closely monitoring analytics, we'll pinpoint what resonates with your audience and what falls flat. This helps us fine-tune our strategies for maximum impact. We'll also use UTM links to track user behavior from socials to the final purchase, providing valuable insights. And to top it off, we'll deliver clear and actionable insights through custom dashboards.

This entails

check_circleCustom dashboard
check_circleMonthly reporting
check_circleWeekly progress reports

Step 1

Check you out, can we?

First, we'll audit your platforms from top to bottom, checking if you're using the right features, keeping your messaging consistent, and making sure your profile is up-to-date. We'll also do some detective work, spying on your competitors and tapping into social listening insights to uncover the trends, influencers and high-engagement content that are specific to your niche.

This entails

check_circleWorkshops with key stakeholders
check_circleAll platform audits
check_circleCompetitor analysis
check_circleSocial listening insights
check_circleInfluencer research

Step 2

Organic social strategy

Now, it's time to strategize. Armed with the research and insights from Phase 1, you'll have a crystal-clear social strategy. We'll pinpoint the perfect platforms, craft compelling content pillars, and explore potential influencer and brand partnerships. Plus, we'll set clear KPIs and budgets, so you know exactly where we're headed and how we'll get there.
A plan to grow your following at scale.

This entails

check_circleTailored and platform-specific strategy
check_circleContent calendars
check_circleCampaign goal setting
check_circleKPIs setting
check_circleInfluencer & brand partnerships

Step 3

Content, calendars & creatives

Ready to turn your strategy into action? Once you give us the green light, we'll craft a killer content calendar filled with captivating copy and eye-catching designs. We'll leverage trends, our algorithm expertise, and user-generated content to boost your reach and build stronger brand connections.

This entails

check_circleCreatives
check_circleTemplates for topical content
check_circleTrendspotting
check_circleUGC liaison

Step 4

Analytics & reporting

By closely monitoring analytics, we'll pinpoint what resonates with your audience and what falls flat. This helps us fine-tune our strategies for maximum impact. We'll also use UTM links to track user behavior from socials to the final purchase, providing valuable insights. And to top it off, we'll deliver clear and actionable insights through custom dashboards.

This entails

check_circleCustom dashboard
check_circleMonthly reporting
check_circleWeekly progress reports

Need a strategy
for growth?

Need a
strategy
for growth

Book a call with our team

Social Media
FAQs

How do you measure the success of organic socials?

We measure the garden variety metrics. But we also have a penchant for finding valuable insights in the bramble. With UTM parameters and a designated pixel on your website, our data recommendations come from years of winning over the algorithm gods. Some of the everyday metrics include:

  • Reach: The number of people who see your content.
  • Engagement: Likes, comments, shares, and clicks.
  • Followers and subscribers: Growth in your audience.
  • Brand mentions: Positive mentions of your brand on social media.
  • Website traffic: Referrals from social media.

Can you create high-quality video content?

Yes, we can create high-quality video content tailored to your audience demographic. We have in-house video production capabilities and also collaborate with talented video creators in the UK to ensure we deliver exceptional results.

Can you set up a TikTok/Instagram shop?

Yes, we can help you set up your TikTok or Instagram shop and manage the associated features. However, the specific services required and the associated costs may vary depending on your unique needs. We can provide a tailored proposal to address your specific requirements.

Will I get a social media manager, and what will my team look like?

Our team typically includes dedicated account and social media managers, content strategists and designers.