Content
Marketing

A line of edgy copy, a smidge of great design, a social media manager peeling out their eyes – not our idea of content marketing.
Schedule a strategy call arrow_outward

Strategy. Articulation.
Culture. System.

Marry sexy sexy thinkey time with real insight. Tune in to your brand voice, integrate it into the larger culture, and automate it to run without human intervention -  and boom. There’s content marketing, wonderwork style.
Book a free discovery call arrow_outward

Full-throttle content machine

Don’t have the resources to develop, organize, and deploy multiple pieces of content? Our strategic approach leverages technology, automation, and a (really) skilled team to produce consistent streams of high-quality content across multiple channels.

Custom growth game plan

Content isn’t screen-deep. In fact, while creativity seems elusive to some – no ‘big idea’ exists in this world by chance. Our custom growth plans act as your strategic roadmap to measurable, sustainable and profitable campaigns.

Sharp content
execution

We summon our internal post-breakup Taylor Swift for this bit. Because sharp content execution is fueled by an eye for detail, a knack for knowing people, and, of course, a talent for tapping into the zeitgeist and creating the next cultural moment.

Hear from our

cheerleaders

“wonderwork’s creative expertise has been invaluable to us at Little Santi. Their ability to design visuals and craft UX/UI that not only delights but also performs has made a real impact on our brand."

Jess Roberts

Founder

Step 1

Audit & Deep Dive

Content marketing can be riddled with froth. We like to get to the bottom of things. Before we jump in, we dissect your brand story, understand your challenges, and identify any potential roadblocks. We also meet with your key stakeholders, analyze your digital presence, and study the market to gain the insights needed to build a winning strategy. Duh.

This entails

check_circle An interactive workshop
check_circleDigital marketing and content audit
check_circleBrand asset review
check_circle Competitor and audience breakdown
check_circleReporting dashboard
check_circleKeyword deep dive

Step 2

Getting strategic

Now it’s time to sink our teeth into a deep-market research piece. This is where the rubber meets the road. We'll present our findings, lay out a crystal-clear plan, and show you exactly how we will connect you with your audience (and crush your goals!).

This entails

check_circleStrategy breakdown
check_circleSetting growth goals and KPIs
check_circleLaying out the content calendar
check_circleBuilding a content backlog

Step 3

Ready, set, production

From the first click to the final conversion, our content is designed to guide your audience every step of the way. Each hero message is carefully crafted and aligned to your target personas - based on their precise stage of the customer journey. After all, Newbie Nancy isn’t the same as Abandoned Cart Cathy. We bring it all together with thumb-stopping creatives that truly resonate with your audience.

This entails

check_circleFull-funnel, multimedia content
check_circleCustom-designed assets
check_circleBuilding a content backlog

Step 4

Targeted promotion

The wonder-ful thing about a full-service agency? We actually see beyond the flashy creatives and high-level metrics. Using multiple touch points across platforms, we push your content (and user) through a well-oiled funnel, ultimately boosting conversions.

This entails

check_circleFull-funnel approach
check_circleIndustry benchmarking
check_circleTargeting & segmentation
check_circleCampaign setup and launch

Step 5

Analytics & optimization

We track the metrics that genuinely matter and refine your content strategy based on data-driven insights at the most granular level. With monthly check-ins and your custom dashboards, your brand stays on top of spend, the impact of campaigns, and the marketing channels and campaigns that give you the highest return on investment.

This entails

check_circleCustomized KPI dashboard
check_circleRegular check-ins
check_circleActionable growth insights

Step 1

Audit & Deep Dive

Content marketing can be riddled with froth. We like to get to the bottom of things. Before we jump in, we dissect your brand story, understand your challenges, and identify any potential roadblocks.We also meet with your key stakeholders, analyze your digital presence, and study the market to gain the insights needed to build a winning strategy.Duh.

This entails

check_circle An interactive workshop
check_circleDigital marketing and content audit
check_circleBrand asset review
check_circle Competitor and audience breakdown
check_circleReporting dashboard
check_circleKeyword deep dive

Step 2

Getting strategic

Now it’s time to sink our teeth into a deep-market research piece. This is where the rubber meets the road. We'll present our findings, lay out a crystal-clear plan, and show you exactly how we will connect you with your audience (and crush your goals!).

This entails

check_circleStrategy breakdown
check_circleSetting growth goals and KPIs
check_circleLaying out the content calendar
check_circleBuilding a content backlog

Step 3

Ready, set, production

From the first click to the final conversion, our content is designed to guide your audience every step of the way. Each hero message is carefully crafted and aligned to your target personas - based on their precise stage of the customer journey.After all, Newbie Nancy isn’t the same as Abandoned Cart Cathy. We bring it all together with thumb-stopping creatives that truly resonate with your audience.

This entails

check_circleFull-funnel, multimedia content
check_circleCustom-designed assets
check_circleBuilding a content backlog

Step 4

Targeted promotion

The wonder-ful thing about a full-service agency? We actually see beyond the flashy creatives and high-level metrics. Using multiple touch points across platforms, we push your content (and user) through a well-oiled funnel, ultimately boosting conversions.

This entails

check_circleFull-funnel approach
check_circleIndustry benchmarking
check_circleTargeting & segmentation
check_circleCampaign setup and launch

Step 5

Analytics & Optimization

We track the metrics that genuinely matter and refine your content strategy based on data-driven insights at the most granular level. With monthly check-ins and your custom dashboards, your brand stays on top of spend, the impact of campaigns, and the marketing channels and campaigns that give you the highest return on investment.

This entails

check_circleCustomized KPI dashboard
check_circleRegular check-ins
check_circleActionable growth insights

Need a strategy
for growth?

Need a strategy
for growth

Book a call with our team

Frequently
Asked
Questions

Do you handle content scheduling?

Duh! Yes, we handle content scheduling and use intuitive tools to schedule, monitor and optimize content. If you are currently using a particular tool, your assigned social media manager will be more than happy to take over. 

What is your pricing model for content marketing services?

Pricing depends on project type. For example, one-off projects and retainers have different pricing (found here). However, we also offer tailored pricing for brands with their unique requirements in mind.

Do you offer content marketing analytics and reporting?

Absolutely. Onboarding includes setting up a analytics dashboard that you can access anytime. We also believe in being proactive with weekly check-ins and reporting on actionable insights as well as optimizations.

Is it possible to customize a content marketing package to fit my specific needs?

Of course. We understand that all brands have unique needs! So whether you’re looking for SEO content only or want a video entourage following your team around, we’ve got you covered. 

What’s included?

Everything from an in-depth audit to visually stunning creatives. Expect a comprehensive strategy, end-to-end production as well as social media/platform management. 

When will I see results?

Great question! While results can vary depending on factors like industry competition and campaign complexity, you can typically expect to see initial improvements within 3-6 months.

Our data-driven approach allows us to quickly identify what's working and what's not, so we can refine your strategy and optimize your content for maximum impact.