Otaaki

How we helped a sustainable eyewear brand shake up the industry (and their B2B revenue)

Industry

Sustainable Eyewear

Type

B2B/D2C Growth

Location

🇬🇧 United Kingdom
🇫🇷 France

🇨🇳 China

Model

Market Research | Marketing Strategy | Creative Strategy | Email Marketing

Project Overview

2023

Result highlights

Boost in
B2B revenue

46%

Increase in sales conversions

158%

Growth in website traffic

21%

Company overview

Otaaki isn't just another eyewear brand – they're the sustainable disruptors taking the industry by storm. Designed in Paris, Otaaki glasses are made from 100% recycled plastic and bio-acetate.

Think timeless, gender-neutral designs that make both your face and conscience look good. From sunglasses that serve looks to screen glasses that serve purpose, each piece is a testament to their commitment to transparent manufacturing and fair pricing.

The challenge

When Otaaki came knocking, they weren't just looking for a marketing boost – they were ready to revolutionize the eyewear game globally. But even revolutionaries need a battle plan.

1

Market knowledge gap

Understanding the economic landscape and marketing distribution strategy in key markets like UK, France, and China

2

Lack of consumer insights

Limited data on behavior patterns and market potential

3

Communication alignment

Uncertainty about regional messaging preferences, especially in a B2B context

4

Content alignment

A lack of tailored strategies that accounted for cultural nuances of each market

5

B2B blues

Lack of marketing support for an efficient sales strategy (and liaising with opticians and retailers)

6

Brand voice crisis

Creating a distinctive voice for a unique product in a sea of sameness

The solution

Deep-dive market research

We kicked off with a 100+ page market deep-dive covering everything from economic factors to competitor analysis. Think of it as the ultimate cheat sheet for market domination.

We delivered:

Comprehensive SWOT analysis

Detailed market sizing

Competitive landscape mapping

Consumer behavior insights

Strategic marketing gameplan

Enter the wonderword – our custom marketing roadmap that turns insights into action.

Key components:

Laser-focused target personas for B2B and B2C

Channel preference analysis

Platform-specific audience research

Custom content strategies for each segment

Creative strategy & design

Because looking good is just as important as performing well.

Key components:

Enhanced website UI recommendations

Social media content pillars

High-converting ad creative templates

UGC and influencer marketing roadmap

Email marketing magic

Building relationships that last longer than most Netflix series.

Features:

Personalized messaging frameworks

Strategic segmentation

Retention-focused content plans

Customer journey mapping

The results

Time to spill the tea on what happened when strategy met execution.

B2B revenue

verifiedSkyrocketed by 46% in just three months

Sales team success

verified158% increase in cold outreach to meeting conversion

Digital presence

verified21% boost in website traffic since July 2024
But numbers aren't everything (though they're pretty sweet).
We also:
+  Revolutionized their B2B sales approach
+  Enhanced brand perception across platforms
+  Created a sustainable growth framework
+  Built a scalable marketing ecosystem

"Working with wonderwork has been an absolute pleasure from day one. Their team truly took the time to understand our business, our values, and where we wanted to go. The results speak for themselves, but beyond that, it's the collaboration, energy, and passion they brought to the table that made this partnership so special."

Naomi Guillaume,

CEO of Otaaki