Egg Cracking Energy

How we helped a clean energy pioneer crack the code to lower acquisition costs (and supercharge their conversions)

Industry

Renewable Energy

Project

Full-Service Marketing

Location

United Kingdom

Model

Performance Marketing | Brand Strategy | Social Media | CRM Implementation

Project Overview

2023/2024

Result highlights

Increase in page views per user

28.79%

Reduction in customer acquisition costs

90%

Week-over-week conversion increase

150%

Drop in bottom-funnel conversion costs

54.6%

Company overview

Part of Liberty Global, Egg isn't just another energy company – they're the ones making clean energy simple, accessible, and dare we say it, fun. For over a decade, they've been helping homes and businesses across the UK embrace the future with solar panels, battery storage, and EV charging solutions.


Think of them as the friendly face of the energy revolution, making the transition to sustainable power as easy as, well, cracking an egg. From helping homeowners reduce their carbon footprint to transforming entire business fleets into electric powerhouses, they're the ones making clean energy accessible for everyone, everywhere.

The challenge

When Egg approached us, they were sitting on a golden opportunity but facing some scrambled metrics. The mission? Crack open new markets while bringing down their eye-watering customer acquisition costs.

1

Sky-high customer acquisition costs

Reimagining the DTC strategy, fixing funnel leaks and conducting deep market analysis

2

Complex product offering

Simplifying the marketing message and educating the end consumer about long-payback products such as solar panels

3

Dual market challenges

Tailoring Egg’s marketing strategy for both, its business and direct-to-customer audience

4

Wasted ad spend

Refining Egg’s target audience and eliminating non-performing demographics for precision targeting

5

Need for automated marketing systems

CRM implementation and automating marketing for each stage of the journey

6

Middle-Funnel funk

Nurturing leads and increasing consideration with high-intent content

The solution

Performance marketing overhaul

Because throwing money at ads without strategy is like trying to charge an EV with hopes and dreams.

Deliverables included:

Age-optimized targeting (focusing on high-converting 25-64 demographic)

Location-based campaign optimization

Time-of-day ad scheduling for maximum impact

Full-funnel content strategy

Creating a journey smoother than a Tesla's acceleration.

Key components:

Educational top-funnel content

Interactive middle-funnel tools (like the "Eggonomics" calculator)

Conversion-focused bottom-funnel assets

Segmented content for B2B and B2C audiences

B2B Marketing strategy

Because even sustainable energy needs sustainable engagement.

Key components:

B2B-focused LinkedIn strategy

De-influencing marketing campaigns on Instagram

Industry thought leadership

Community engagement frameworks

CRM magic (HubSpot Enterprise implementation)

Making data management as clean as the energy they provide.

Features:

Complete Hubspot Enterprise integration

Automated email workflows

Lead scoring implementation

Customer journey mapping

Performance tracking dashboards

The results

Time to shine a light on what happens when strategy meets sustainability:

Cost efficiency

verified Slashed customer acquisition costs from £330 to £30
verifiedReduced bottom-funnel conversion costs to £216.05
verifiedOptimized £17k monthly ad spend for maximum ROI

Engagement & conversions

verified150% week-over-week conversion increase
verified28.79% boost in page views per user
verified21.3% increase in average engagement time
verifiedSignificant improvement in lead quality

System improvements

verifiedStreamlined marketing automation
verifiedEnhanced data management
verifiedImproved lead tracking and scoring
verifiedBetter B2B and B2C segmentation

"There isn't much more to say than the fact that wonderwork was instrumental in bringing our brand to life. From the very beginning, they took my idea and transformed it into something truly incredible. The brand workshops were beyond anything I expected—they really understood my vision and helped create an identity that I am immensely proud of. Thanks to wonderwork, influencers were excited to get involved, and our US market entry exceeded expectations."

Julie Fedele

CMO, Egg