Head spinning from all the jargon around ‘growth’ in the digital marketing world? You’re not alone. The phrase "growth marketing" has been a decade-recent phenomenon. Originally coined to keep up with evolving performance marketing techniques, it’s now just a fancy-schmancy way of saying data-driven marketing.

Unlike traditional marketing, which often relies on intuition and broad messaging, growth marketing is built on experimentation, measurement, and continuous optimisation. You test, learn, and double down on what works—scaling customer acquisition as your main priority. Simple enough, eh?

Here's an example: A traditional marketing approach for a new London based e-commerce store might involve running generic TV commercials, running Google or Facebook ads, or partnering with a performance marketing agency in the UK. In [stark] contrast, a growth marketing agency would analyze customer data to identify target audiences, create tailored content for each segment, automate email nurturing and ad retargeting, optimize the website for search engines, and track the performance of different marketing channels to continuously improve results. 

Which types of brands should consider growth marketing?

While growth marketing can benefit businesses of all sizes and industries, it is particularly well-suited for:

• Businesses looking to scale rapidly: Companies looking to quickly expand their market reach and increase revenue would quickly benefit from partnering with a performance marketing agency, growth marketing agency, or social media marketing agency.
• Startups and early-stage companies: Provides the data-driven insights needed to validate business models and identify growth opportunities. Small business marketing can be tricky, but partnering with the right growth marketing agency means that your small business is given the blueprint for marketing sucess.
• E-commerce businesses: Essential for driving online sales and building a loyal customer base through a performance marketing approach.
• Subscription-based businesses: For optimizing customer acquisition and retention strategies.
• B2B businesses: Great for generating leads, nurturing relationships, and driving sales in the B2B environment. Partnering with a B2B marketing agency will yield quick results, giving you more bang for your buck.

5 Things to keep in mind before hiring a growth marketing agency

1. Define your goals 

Growth marketing is intensely data-driven, so whether you’re looking to increase brand awareness, retain more customers or ensure product-market-fit – it’s essential to have an objective in mind. Bonus points for having goals that can be quantified.

2. Research agencies

Look for agencies with experience in your industry and a proven track record of success. And if you’re feeling lucky, why not give wonderwork a second look? We’re a full-service growth marketing agency based in London that works with purpose-driven, challenger brands who are looking to scale fast (without breaking things). 

3. Evaluate their approach

Understand how the agency plans to approach growth marketing and whether their methodology aligns with your goals. For example, here at wonderwork, we’re hyper-focused on strategy, research and data analysis – these three pillars help us create in-depth personas and tailored messaging for each segment, ensuring low marketing costs and high conversion rates. 

4. Inquire about their tools and technology

Understand the tools and technologies the agency uses to execute growth marketing campaigns. Ask about marketing automation, data analysis, social media management, CMS, A/B testing, and analytics tools to gain a better 

5. Consider a trial period

Before committing to a long-term partnership, consider starting with a pilot project to assess the agency's capabilities. At our humble, home-grown growth marketing agency, we are big fans of transparency and accountability. Contracts are never a fuss and can be tailored to brands’ unique needs. 

The takeaway: Growth marketing = smarter marketing

Here’s what you need to remember:

✔ Choose a partner that’s data-driven
✔ Ensure they truly understand your customers
✔ Look for a strong track record of success in your industry
✔ Prioritize personalized, tailored solutions

And if you’re searching for a growth marketing agency in London (aka a performance marketing agency, wink wink), we can help.

Great job! You're now ready to find the perfect growth agency. Remember to choose a partner who is not only data-driven but also deeply invested in understanding your customers and delivering exceptional results (like us, duh). Look for an agency that can demonstrate a strong track record of success in your industry and is committed to providing personalized, tailored solutions.

If you’re looking for a growth marketing agency (also known as a performance marketing agency to some – yes, this is a SEO plug-in), we can help. Leave a message at our Contact Us page in order to hear from our strategists.